Located in Vista, California, Weir Beer is a vibrant homage to the 90s, founded by Hayden and Kyndall Weir. In 2024, I collaborated with them to shape their visual identity, capturing the nostalgia and fun of the era.
My goal was to create a cohesive branding experience that resonated with their playful spirit. I developed a dynamic logo kit that reflects the brewery's quirky character, featuring bold colors and retro typography to help it stand out. The packaging design allows each beer to tell its own story while maintaining a unified look. With playful names like Woogity Hazy, Saved by the Pils, and Bring Out the Dancing Lagers, I crafted vibrant illustrations that evoke nostalgia and excitement, inviting customers to relive the best of the 90s with every sip.
Ultimately, I aimed to create an engaging and visually captivating brand that reflects the joy and creativity of the 90s while inviting beer lovers to embrace a fun, community-driven experience.